DRABKIN

Anything is Possible

Monday.com

Ad campaign set construction

Monday wanted me to construct walls tables and carpets that can roll out of the frame.

So far so good, sounds easy. the only thing was that it all needed to look like 4 separate sections on camera, one in each color.

The challenge was that perspective doesn't let you just color each section straight but  you need to make the right diagonal cut just right, so when filmed on a specific camera lens it will look as desired.

As you can see, the wall (3.5 m' high, 4 m' wide)  and table were on wheels so they can be moved back and forth, so except being relatively light they were also safe enough to be moved with people around them

You can see in the different pictures and clips how it looks finished and how it really looks on set.

That was my first ad commercial, I will definitely do more